When you're logged in to your Business Studio account, you’ll see that the relevant analytics on the home page provide you with a complete overview of your performance on trivago:
Your conversion funnel
Track the traveler’s journey from their initial search on trivago until they land on your hotel deal.
Your performance on trivago
Monitor traveler engagement with your trivago profile—measured in impressions and clicks. You can go over your analytics by day, week, month, and for a specific time frame.
What do clicks, impressions, and click-through rate mean?
Clicks refer to a traveler’s click on a deal on a trivago profile who is then redirected to the booking site that’s advertising that deal.
Impressions indicate when a trivago profile appears in a traveler’s search results.
Click-through rate indicates the percentage of people who clicked on a link to reach a web page. It also reflects how effective the promoted content was by measuring the desired action taken (e.g., making a booking).