With Rate Connect’s Automated Market Selection, trivago’s algorithms will target high-value markets with your website rates. Regardless of the campaign type you have, the selection of markets is optimized specifically for yours to help you generate more traffic and booking conversions for your property. You can always refer to the Markets page in Rate Connect to stay up to date on where trivago is promoting your website rates.
If you’re running a pay-per-click campaign, you can switch from Automated Market Selection to a manual selection of markets. We’ll display the ones that are available to you through your connectivity provider, along with the level of potential a market has for your campaign. If you go with this alternative, you’ll also have the option to deselect markets and replace them with new ones later on. And, of course, you can switch back to Automated Market Selection at any time.
To learn more about Automated Market Selection, click here.